WHY I'M STARTING HYPNOSIS WORLD MAGAZINE

I think this profession deserves
a bigger table.

By Rich Guzzi

FOUNDING ISSUE #001
SEPTEMBER 20, 2026

SAME

PEOPLE

BIGGER

POSSIBLITIES

 

WHY I'M STARTING HYPNOSIS WORLD MAGAZINE

I think this profession deserves
a bigger table.

By Rich Guzzi

I’ve been around hypnosis for a long time.

I’ve performed thousands of shows.

I’ve hypnotized thousands upon thousands of people.

I’ve trained practitioners, attended conferences, worked with some extraordinary people, built businesses around hypnosis, and watched this profession change dramatically over the years.

And after all that time, I still believe something very strongly:

WE HAVEN’T COME CLOSE TO REALIZING THE POTENTIAL OF THIS PROFESSION.

There are brilliant hypnotists doing extraordinary work who almost nobody knows about.

There are new practitioners entering the profession who are hungry to learn—but don’t always know where to look.

There are experienced practitioners with decades of knowledge that deserves to be shared.

There are researchers asking important questions.

There are trainers developing new approaches.

There are hypnotists building successful businesses.

And there are people all over the world who could potentially benefit from hypnosis but don’t understand what it is, what it can do, or where to find someone they can trust.

Meanwhile, much of the hypnosis profession exists on separate islands.

Different organizations.

Different schools.

Different teachers.

Different methodologies.

Different Facebook groups.

Different conferences.

Different philosophies.

And sometimes, different definitions of hypnosis itself.

I’ve never believed that everybody needs to agree.

In fact, I think disagreement can be incredibly valuable.

But I do believe we need something else.

A BIGGER TABLE.

Good ideas shouldn't belong to one school, one organization, one trainer, or one group. Good ideas deserve to travel.

That’s what I want Hypnosis World to help accomplish.

HERE’S MY PROMISE TO YOU.

Every Tuesday, we’re going to try to give you something worth opening.

Not because it’s Tuesday.

Not because you happen to be on another email list.

But because somewhere inside that week’s issue there should be something that makes you:

Think differently.

Try something.

Question something.

Learn something.

Improve something.

Discover someone.

Or occasionally say:

“I completely disagree with that.”

That’s okay too.

Actually, that’s healthy.

What I don’t want is indifference.

If you finish an issue of Hypnosis World and there’s absolutely nothing inside that makes you think, learn, question, or act—

then we didn’t do our job.

AND THIS IS ONLY THE BEGINNING.

Today you’re reading Issue #001.

That’s important to me.

Because we’re starting with a blank page.

I know where I’d like this to go.

But I also know something I’ve learned from building businesses, performing, teaching, and working with people for decades:

The best version usually isn’t exactly what you imagined on day one.

It evolves.

So will this magazine.

We’ll introduce new departments.

New contributors.

New videos.

New voices.

New debates.

New research.

New techniques.

Some ideas will work.

Some won’t.

We’ll keep the good ones.

We’ll improve the rest.

And eventually I want you to see people from every corner of this profession contributing.

Not just the people everybody already knows.

If someone is doing extraordinary work somewhere in the world, I want us to find them.

If someone has developed an idea worth exploring, I want to hear it.

If research challenges something we’ve believed for years, I want to talk about it.

If a new hypnotist asks a question veterans have forgotten they once struggled with, I want us to answer it.

This shouldn’t ultimately be my magazine.

IT SHOULD BECOME OUR MAGAZINE.

THERE’S ALSO A BIGGER MISSION.

I want more people to understand hypnosis.

I want better-trained hypnotists.

I want practitioners to build stronger businesses.

I want talented people to be able to make a living doing this work.

I want new hypnotists to have somewhere to continue learning after certification.

I want experienced practitioners to have somewhere to share what decades of experience have taught them.

And ultimately, I want people looking for help to have a better way of finding qualified practitioners who are good at solving the problem they actually have.

Those things are connected.

Better education creates better practitioners.

Better practitioners create better results.

Better results create greater trust.

Greater trust creates more demand.

More demand creates more opportunities for practitioners.

And the entire profession moves forward.

That’s the world I’m interested in helping build.

BUT FIRST, WE HAVE TO EARN YOUR ATTENTION.

That’s the deal.

There are enough emails in your inbox.

Enough notifications on your phone.

Enough people trying to sell you something.

We don’t automatically deserve another piece of your attention every Tuesday just because you subscribed.

WE HAVE TO EARN IT AGAIN EVERY WEEK.

That’s the standard.

And I’m perfectly comfortable putting that pressure on us.

Because if Hypnosis World becomes something you genuinely look forward to opening every Tuesday, everything else I’m talking about becomes possible.

If it becomes another email you ignore—

none of it matters.

We don't automatically deserve your attention every Tuesday. We have to earn it again every week.

SO, WELCOME TO ISSUE #001

Read it.

Use something.

Disagree with something.

Send an article to another hypnotist.

Tell us what you want more of.

Tell us what you think we’re missing.

And come back next Tuesday.

Because we’re going to do it again.

And again.

And hopefully, years from now, some of you will be able to say:

“I remember when the first issue came out.”

Welcome to Hypnosis World Magazine.

LET’S SEE WHERE WE CAN TAKE THIS PROFESSION TOGETHER.

— Rich Guzzi

INSIDE THIS ISSUE

THE NEXT EVOLUTION OF HYPNOSIS

The profession is changing.
The opportunity may be bigger
than we realize

By Rich Guzzi

TECHNIQUE OF THE WEEK

THE FIVE MINUTE STATE RESET

A simple process you can use immediately.

SCIENCE

WHAT DOES SCIENCE ACTUALLY SAY ABOUT HYPNOSIS

Five things the research supports — and five claims we should be more careful making.

THE BUSINESS OF HYPNOSIS

STOP SELLING HYPNOSIS

People don’t buy the process. They buy what they believe the process will give them. 

NEW HYPNOTIST CORNER

YOU'RE CERTIFIED - NOW WHAT?

The five things I’d do if I were starting my hypnosis career today.