Magazine

COVER STORY

THE NEXT
EVOLUTION
OF HYPNOSIS

The profession is changing.
The opportunity may be bigger
than we realize

By Rich Guzzi

FOUNDING ISSUE #001
SEPTEMBER 20, 2026

SAME

PEOPLE

BIGGER

POSSIBLITIES

Human Beings can change. And that changes everything.

INSIDE THIS ISSUE

TECHNIQUE OF THE WEEK

THE FIVE MINUTE STATE RESET

A simple process you can use immediately.

SCIENCE

WHAT DOES SCIENCE ACTUALLY SAY ABOUT HYPNOSIS

Five things the research supports — and five claims we should be more careful making.

THE BUSINESS OF HYPNOSIS

STOP SELLING HYPNOSIS

People don’t buy the process. They buy what they believe the process will give them.

NEW HYPNOTIST CORNER

YOU'RE CERTIFIED - NOW WHAT?

The five things I’d do if I were starting my hypnosis career today.

"A more informed, more connected, and more respected
hypnosis profession is within our reach."

Rich Guzzi

A GLOBAL COMMUNITY

Bringing together practitioners,
researchers, educators, coaches and
curious minds from a round the world.

PRACTICAL IDEAS

Tools, techniques,
and strategies
you can use right away.

REAL CONVERSATIONS

Different perspectives.
Deeper understand.
A stronger profession.

A BRIGHTER TOMORROW

Because the best
is still ahead.